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Top 5 Spooktacular Halloween Activations

Top 5 Spooktacular Halloween Activations

Halloween offers the perfect opportunity for brands to stir the pot ever so slightly and brew up some spooky campaigns for their customers. Here are five campaigns that caught our attention over the years... Tesco Halloween: Introducing Spookermarket Everyone loves a...

On Street Sampling Success

On Street Sampling Success

On Street Sampling Success Whether it is for a new product launch, trial & awareness or positive consumer sentiment, on street sampling is the perfect way to get your brand into the hands of your target audience and create a buzz around the brand. However, product...

Corona – The Ultimate IBIZA Weekend!!

Corona – The Ultimate IBIZA Weekend!!

Corona - The Ultimate IBIZA Weekend!!   When our good friends at Corona Ireland approached us back in March to help them with their on trade summer promotion, we were eager to get the ball rolling straight away! The task? Develop a Rate of Sale campaign which...

Jaw Dropping Guerrilla Stunts

Jaw Dropping Guerrilla Stunts

Jaw Dropping Guerrilla Stunts Thriving on creativity and thinking outside the box, guerrilla marketing campaigns are one way to certainly catch your customer off guard! Given the typically lower costs involved and the opportunity to shock and amaze an audience, its no...

Pop Up Power

Pop Up Power

The concept of a pop-up is no longer exclusive to just shops! From on street, to shopping centres, events & many more locations, brands are really starting to recognise the benefits of…

A compelling CTA is the foundation of a successful BTL campaign

A compelling CTA is the foundation of a successful BTL campaign

Nothing excites us more than the prospect of a free pint bottle of Bulmers Original. Imagine if it was as easy as sending us a code and every tenth entrant winning? Well Bulmers made this a reality from July to September 2016 – with a little help from Runway Marketing of course!
How big was this promotion? It was huge by any

The Power Of Personalisation

The Power Of Personalisation

Runway Marketing define it as:
“A brands opportunity to get intimate with their customers, to connect with them, be taken home, and the following day be talked about amongst friends. This relationship will be all the customer can think about next time (s)he walks down the aisle”

The Great Runway Relocation

The Great Runway Relocation

Back in March, during one of Runway’s weekly team meetings, we heard the news that our Beacon South Quarter office would be relocated to our parent company; the TPI Group in Font House Liffey Valley.

Font House, Fonthill Industrial Park, D22

01 408 9222